Appetizing Apps: Domino’s Gobbles up the Competition with Digital

In 2009, Domino’s Pizza announced that it was improving the quality of their pies,and since January 2010 they have watched their shares jump up by 750%. This year Domino’s shares went up an impressive 51% but it’s not simply the better ingredients in the pizzas that have boosted this year’ssales.

Apart from the increase in overseas sales, the main ingredient for the company’s recent growth has been investments in digital and mobile marketing. Their apps promise to make placing and tracking orders faster and easier for customers.

Domino’s research shows that customers order pizza 21 times every year and that six or seven of these orders comes to them. “Loyalty is not strong, we think—that’s why we are so focused on the digital because we think it’s one of the fronts that will enhance our loyalty,” saidDomino’s CFO, Michael Lawton.

The company has mobile ordering applications that are compatible with about 95% of smartphones. IPhone, Kindle, and Android users can download their mobile apps at https://order.dominos.com/en/pages/content/content.jsp?page=apps&so=hp. In August 2013, Domino’s launched a “Pizza Profiles” campaign that encouraged online customers to save their personal information so that they can reorder their favorite items in as little as five clicks, or about 30 seconds.Domino’s claims that it generates $2 billion in worldwide digital sales per year of which 35% is generated by mobile devices. CEO Patrick Doyle attributeshigher customer loyalty and order frequency to its digital ordering system.

A Mobile Marketing Lesson for Any Business

Business owners in any industry can see the value in this news release: develop a mobile website or get left behind by the competition. You might not need to develop a custom app for your company but you must have a mobile-friendly website that allows people to buy or book your products or services. Not only will a mobile-friendly website make smartphone and tablet users happy, Google will demote your site’s ranking if you don’t have a one. You can read more about Google’s search ranking demotion on Paveya’s blog: http://www.paveya.com/seo-get-mobile-friendly-get-demoted-by-google/.

For more Contact:

8452 Caratoke Hwy, Suite 702,

Powells Point, NC 27966

252-491-8306
http://www.vbltech.com/

info@vbltech.com

   

Blog Action Day 2013: Human Rights and Our Responsibility to the Community

It’s difficult to believe that we still live in a world where basic human rights are at risk. Here we are, high-speed internet and advanced technologies at our disposal, while the less fortunate in the distant corners of the world struggle to find clean water to drink. And with the current political climate bringing our nation to a state of turmoil, it’s important to take a step back and reflect.

If your family member gets sick or breaks a bone but doesn’t have health insurance, a hospital will still take him in and treat him. That’s the beauty of this nation—healthcare is available to everyone. That’s not true for many people around the world.And at the risk of sounding haughty, this issue seems somewhat trivial in light of this year’s Blog Action Day.

Since its inception in 2007, Blog Action Day has called all bloggers to contribute to one single topic on the same day in an effort to evoke discussion and spread awareness of said topic.Today, October 16, 2013, is that day, and the people behind Blog Action Day have elected human rights as their topic of choice.

In honor of Blog Action Day, we want to call attention to the UN’s Universal Declaration of Human Rights (UDHR).The Declaration, which was established in 1948 at the end of WWII, proclaims the basic innate human rights.It serves as the recognition of the “inherent dignity and of the equal and inalienable rights of all members of the human family” which is the “foundation of freedom, justice and peace in the world” (www.un.org/en/documents/udhr/).This document came at a time when it was essential to promote the human conscience and their reaffirmed faith in fundamental human rights and in the dignity and worth of each human being.

There are those, however, that still cannot attain the basic human rights outlined in this document.The freedoms we enjoy in this country, such as freedom of religion and freedom of speech, are too often taken for granted. We can attend a church of our choosing without prejudice, and we can speak out in protest of injustice.In a country where we are awarded so many freedoms and liberties, it’s easy to overlook the oppression going on in your own backyard. This is why it’s imperative that we draw our attention to one Article of the Universal Declaration of Human rights in particular—Article 29, which draws attention to our responsibility for our community.

Yes, we have human rights, but with those rights, we carry responsibilities—the responsibility to look out for our fellow citizens. We are not to impair others from gaining access to their basic rights but called to help where we can.The acknowledgement of this duty can appear a daunting task, but small efforts can lead to world-wide change.That’s why this responsibility starts in your own community.

At VBL Technologies, we are concerned over the well-being of our neighbors, and we are passionate about helping our community thrive. We think it’s not enough to simply participate, but we must also be good stewards of what we have to give. Article 25 of the UDHR—which acknowledges a person’s right to an adequate standard of living in accordance with health and well-being, including food and clean water—moves us to action. Practically speaking, we can see this through by serving as a corporate sponsor of Backpacks for Kids, a program that provides backpacks for kids full of nutritious food for children living in food-insecure homes. This, combined with educational materials about health issues, is available for them to take home during a weekend or a break from school. To continue the tradition, we provide ongoing monetary donations and volunteer support to our local food bank that helps to feed about 800 people per month.

We were honored to be this year’s recipient of the Currituck Chamber of Commerce’s Corporate Community Service Award.We acknowledge this honor not out of pride but to encourage others to get involved as well. In knowing the responsibility we carry for those around us, we focus our philanthropic efforts towards organizations who concentrate on poverty and hunger, education, and health (preventive and basic health care). We only hope that our small contributions can make a difference, and as best we can, we will continue to support the efforts being made in our community to adhere to these universal human rights.

What will you do today to make a different in your local community or abroad?

For more Contact:

8452 Caratoke Hwy, Suite 702,

Powells Point, NC 27966

252-491-8306
http://www.vbltech.com/

info@vbltech.com